“The more categories & cultures you work in, the more likely you are to draw inspiration from one place and re-apply it elsewhere. Remarkable parallels exist between categories you would never suspect, like bathtubs and desserts. Cross-category inspiration often results in remarkable ideas and brilliant-in-hindsight strategies.”
Idea-Link’s work covers a diverse range of consumer and business-to-business clients. Most are big companies with household names; some are smaller companies with alluring opportunities.
So far, Idea-Link’s work spans over 160 different categories, 70 companies and 15 countries.
What’s most important: companies call us back. Many call again and again and again. We like that.