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Creativity
Based on Jim Link's award-winning book, Idea-Links: The New Creativity, Idea-Link® teaches creativity as a discipline to be learned and applied, not a latent skill that is magically unleashed through wackiness or play. This half or full-day workshop gives you a proven, no-nonsense method anyone can learn—and a specific plan any organization can follow—to become more creative.
 

“Just like Six Sigma gave us a common language around new product development, you’ve given us a common language for improving creativity.”



Positioning
There is no more important skill in new products (and marketing in general) than positioning, yet it is consistently botched by even the best thinkers. This half or full day training session is appropriate for both new and experienced marketers, as well as non-marketers. Attendees will leave with a clear understanding of what positioning is, why it exists, where to find inspiration for positioning ideas and finally how to craft a positioning.
 

"Jim was energetic, knowledgeable, motivating and focused.  This session made me want to go back to school!"



Ideation Facilitation
While some companies like to hire outside facilitators, more are choosing to have their own internal facilitators as well. This two to three-day training session teaches your employees how to plan an ideation, develop exercises to stimulate new ideas, successfully facilitate a small group, and manage the output.
 

"Your style is great! I really liked that you were approachable and laid back while still being professional. You did a wonderful job translating your years of experience into a training experience that was spot on for where our group is at with our ideation practice. Working with you was a pleasure!"


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