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Idea-Link® helps companies generate, refine and position new product and service ideas.

Generation
Ideation
Concept writing
Consumer/customer insight research

Refinement
Consumer/customer research
Concept optimization

Marketing
Positioning development
Naming


Testimonials

"After persuading half the Marketing department to come to an idea generating session with the promise that it was being run by a crazy wacko shipped in from the USA, Jim's opening greeting 'Hi, my name's Jim. I don't do 'wacky'.' rapidly brought the frenzied levels of expectation down a notch or two. But of course Jim was right - the affable chap from Stillwater doesn't do wacky. Instead he 'does' communication, and he does it exceptionally well."

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