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Idea-Link® helps companies generate, refine and position new product and service ideas.

Generation
Ideation
Concept writing
Consumer/customer insight research

Refinement
Consumer/customer research
Concept optimization

Marketing
Positioning development
Naming


Testimonials

"1. Jim has a huge arsenal of techniques for eliciting nuggets of ideas; 2. He has exceptional copywriting skills to help capture and distill the ideas...; 3...and he has the strategic acumen to translate ideas into business opportunities."

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