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Idea-Link® helps companies generate, refine and position new product and service ideas.

Generation
Ideation
Concept writing
Consumer/customer insight research

Refinement
Consumer/customer research
Concept optimization

Marketing
Positioning development
Naming


Testimonials

"I've worked with Jim on numerous projects for years now. He is on my very short go-to list for insights or innovation projects. Jim has the rare combination of strategic smarts, ability to uncover actionable and provoking insights, and a collaborative and fun personality. Jim just "gets it" and will go above and beyond to deliver outstanding results."

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