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Idea-Link® helps companies generate, refine and position new product and service ideas.

Generation
Ideation
Concept writing
Consumer/customer insight research

Refinement
Consumer/customer research
Concept optimization

Marketing
Positioning development
Naming


Testimonials

"Jim’s energy is boundless – whether he’s leading an ideation session or talking with consumers, he is able to elicit meaningful information and transform it into realistic, actionable concepts. This talent clearly comes naturally to him, but I know he also puts in a lot of effort behind the scenes to make it happen. (Plus he’s funnier than Robin Williams.)"

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